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Pentacom ; communication coporate, interne, financière, marketing b-to-c et b-to-b (2e édition) 9782744073984 |
Philippe Malaval |
Pearson |
- |
28/05/2009 |
49,00 € |
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Marketing H2H : la genèse du marketing human-to-human 9782326003309 |
Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Philippe Malaval |
Pearson |
- |
01/09/2023 |
25,00 € |
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Marketing business to business (5e édition) 9782744076480 |
Philippe Malaval, Christophe Bénaroya |
Pearson |
- |
13/06/2013 |
58,00 € |
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Marques B to B ; une politique de marque pour prospérer dans la chaîne de la valeur 9782744074721 |
Philippe Malaval, Christophe Bénaroya |
Pearson |
- |
22/07/2010 |
31,50 € |
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L'essentiel du marketing business to business 9782857901211 |
Philippe Malaval |
Pearson |
- |
03/05/2000 |
22,56 € |
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B to B branding ; creating synergies in the value chain 9782804184636 |
Philippe Malaval, Christophe Bénaroya |
De Boeck Superieur |
- |
07/03/2014 |
39,90 € |
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Pentacom 4e edition 9782326001299 |
Philippe Malaval |
Pearson |
- |
09/09/2016 |
51,00 € |
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Pentacom ; communication corporate, interne, financière, marketing b-to-c et b-to-b (2e édition) 9782744075094 |
Philippe Malaval, Jean-marc Decaudin, Christophe Bénaroya |
Pearson |
- |
02/12/2010 |
24,00 € |
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Business to business marketing from industrial to business marketing 9782804182670 |
Philippe Malaval, Christophe Beneroya |
De Boeck Superieur |
Marketing |
27/08/2013 |
49,90 € |
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